Revenue covers problems until it doesn’t.
If your margins are soft, your processes are sloppy, or your scope control is weak, more revenue just gives you more chaos.
Where profit actually comes from
- Clear pricing discipline
- Clean scope definition
- Consistent production standards
- Fast billing and collection
- Low rework
If you’re underpricing, it usually isn’t because you “need more work.” It’s because you’re afraid to lose the work you’re already getting.
The truth: losing unprofitable work is not losing. It’s cutting weight.
What to do this week
- Review 10 completed jobs and find the real gross margin.
- Identify where scope changed and whether you got paid for it.
- Raise prices on the next three proposals and track acceptance.