Busy is not healthy.
A lot of struggling companies are running full speed while quietly drifting toward a cash cliff.
Here are the questions that tell the truth:
- Can you make payroll without sweating every Friday?
- Are receivables aging out past your terms regularly?
- Is margin real, or does it “show up” only when you ignore rework?
- Are you using deposits and new jobs to fund old jobs?
- If sales stopped for 30 days, would you survive?
Turnaround starts with honesty. Not optimism. Not hustle.
You don’t fix a turnaround by “selling harder.” You fix it by stabilizing cash, tightening execution, and stopping the leaks.
What to do this week
- Build a 13-week cash forecast (simple is fine).
- Identify your top three margin leaks and quantify them.
- Freeze or slow any expense that doesn’t protect cash or production.