If you’re selling a business, you will get noise. Lots of it.
You don’t need to be rude. You need a process.
A simple qualification flow
- Confirm buyer experience and timeframe.
- Confirm capital and financing plan.
- Require an Non-Disclosure Agreement (NDA) before sensitive detail.
- Share a short overview first (not everything).
- Only schedule calls when basics are met.
You’re not trying to avoid buyers. You’re trying to protect your time and your business.
What to do this week
- Create a five-question buyer intake form.
- Require an NDA before sending financial details.
- Move unqualified buyers to a follow-up list instead of a live pipeline.